Export marketing communications review


An Export Communications Review will help you develop an international communications strategy. This can help your business overcome language and cultural barriers such as:

  • poor sales because your promotional literature or website does not take account of cultural differences
  • contracts exposing your company to commercial risks if they have not been professionally translated
  • orders not being processed if they are in a language your company has no skills in

The Export Communications Review will improve your business performance overseas through a well thought out communications strategy.

How the service works

Our Food Trade Advisors will consider your company’s written, spoken, and digital communications with your export markets, and agree to focus the review upon a certain market or upon certain export activities such as:

  • press releases, promotional materials, catalogues and packaging
  • preparation for presentations and trade shows
  • relationships with agents and distributors
  • international sales and invoicing processes
  • handling foreign phone calls and emails
  • your web and social media strategy
  • promotion of the website in overseas markets
  • selling online

Once the review has taken place, you’ll receive a tailored report and action plan with recommendations. It will include:

  • a table of strengths and weaknesses of your current communications against international best practice – including written, telephone, face-to-face and electronic communications
  • information about identifying possible third party suppliers and relative costs to implement the recommendations
  • ‘how to’ guides with more detailed advice on implementing recommendations
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