PRODUCTS

APERITIVOS & SNACKS

CHILDREN'S FOOD & DRINKS

COFFEE, TEAS & HOT CHOCOLATE COFFEE

CONDIMENTS & SPICES

OIL & VINEGAR

CHOCOLATE, SWEETS & JAMS

PULSES & BEANS

RICE & PASTA

SEAFOOD & CANNED

In the beginning, there was water—abundant, refreshing, providing everything the body needs to replenish the fluids it loses. Humans relied on it as their only beverage for millions of years. Milk came next, with the advent of agriculture and the domestication of animals. Then beer and wine and coffee and tea, all drunk for taste and pleasure as much as for the fluids they provide. The newcomers—soft drinks, sports and energy drinks, and the like—offer hydration but with a hefty dose of unnecessary calories that the body may have a hard time regulating.

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The food industry is a complex, global collective of diverse businesses that supply much of the food and food energy consumed by the world population, and “venture capitalists poured $2.36 billion into food-related start-ups” according to research from the funding platform AgFunder, which helps connect investors to emerging firms.

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By 2050, it is estimated that the world will need to increase food production by 70% to feed a larger, more urban, and hopefully healthier population (1). That amounts to 1bn tonnes more wheat, rice and other cereals and 200m more tonnes of beef and other livestock.

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The food and drinks industry is vigorous and dynamic, with the adoption of new technology and the provision of new products satisfying ever-changing consumer demands. As consumers grow increasingly removed from food production, the role of product creation, advertising, and publicity become the primary vehicles for information about food. With processed food as the dominant category, marketers have almost infinite possibilities in product creation.

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The relationship between food and health is influenced by the quality and availability of food products and ultimately shaped by consumer choice.

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We are trusted advisors, whether it is from guiding corporate deals to grow your portfolio or dealing with regulatory challenges. When clients want to launch new products in the EU they turn to us to support them with advice on managing their brand across all member states. A typical project may identify the best package for a new product, a cereal concept test, or test advertising concepts prior to implementation.  Food Trade Affairs can measure market awareness, familiarity, interest and acceptance for different brands, products, services, and associations. 

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Whatever your needs, you can rely on us to direct you clearly. Food Trade Affairs anticipates, understands and challenges the boundaries whilst staying focused on business growth and your commercial needs. 

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(1) UN’s Food and Agriculture Organization (FAO) – “How to Feed the World in 2050”, 2009

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