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Advice on developing a sound action plan for export


An export strategy is an essential component of your business plan.

Why have an export strategy? A sound export strategy helps you define your export aims and match your resources to those aims. Your export strategy will help you manage the market sectors you have identified as core business.

A well-developed export strategy will help in dealing with a range of service providers. It singles you out as a company that has well-developed, realistic goals and programs designed to achieve them.

Incorporating exports in your business plan: Export strategy must be integrated with your company’s overall business plan. Align export activities with daily operations and avoid any conflicts between your domestic and international activities.

What are the key elements of an export strategy? Your key export goals into sharp focus – so you know exactly where to aim your efforts. The export plan is an extension of your business plan. The planning process will help you identify your weaknesses and threats and devise strategies to minimise their effect. Testing the product or service, as well as various marketing and distribution strategies in your home market will help your exporting efforts. Exporting is expensive so a strong domestic market will help to finance your entry into overseas markets and to sustain the company until exporting generates a profit.

What are the constraints on your export growth? The best export strategy is concise and simple. An export strategy needs external review. Food Trade Affairs can provide you with valuable help, contact us.

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